Welcome to GRID

Your complete guide to using GRID — the AI content operating system built for creators who want to grow fast without burning out.

New here? Start with the Getting Started guide to set up your Brand Document and generate your first content ideas in minutes.

What is GRID?

GRID is an AI-powered content studio built specifically for personal brands and companies who create content on social media. It combines a strategic AI advisor (your Creative Director), a script generation engine, and a full team collaboration workspace — all in one place.

Unlike generic AI writing tools, GRID learns your brand, your voice, your audience, and your goals. Every idea it generates and every script it writes is grounded in your specific context — not a generic template.

Explore the Docs

Jump to the section most relevant to where you are right now.

🚀Getting StartedSet up your account, complete onboarding, and build your Brand Document.💡Ideation & IdeasGenerate weekly content ideas and chat with your AI Creative Director.✍️Script GenerationTurn ideas into full scripts in seconds. Edit, refine, and collaborate with your team.📁WorkspaceOrganize your content library with folders, filters, and statuses.🧑‍🤝‍🧑People & AvatarsBuild and manage audience avatar profiles that GRID uses to personalise every idea and script.📅Content CalendarSchedule your content and assign tasks to your team members.🎯PersonalizationsSee how GRID learns your voice and style over time.🔬Knowledge BaseStore AI-powered research documents your Creative Director can reference.📊AnalyticsConnect your Instagram and see what content is actually performing.👥Team ManagementInvite editors, videographers, and admins to collaborate.⚡Tips & Best PracticesPower-user tips to get the most out of GRID every week.🛠️Troubleshooting & FAQCommon questions and how to fix issues you might run into.

How GRID Works

Everything in GRID flows from your Brand Document — a structured profile of your brand, audience, goals, and voice that you build during onboarding. Your AI uses this document as its source of truth, so the more complete it is, the better everything works.

From there, GRID generates content ideas tailored to your brand. You pick the ones you like, and GRID writes full scripts for them — complete with proven hooks, persuasive structures, and your specific tone of voice. As you interact with GRID over time, it learns your preferences and gets sharper with every session.

Next upOnboarding & Brand Document →