Ideation & Ideas
The Ideation page is where your content strategy comes to life. GRIDD generates a personalised feed of content ideas every week, and your AI Creative Director is always on hand to explore angles, refine directions, and help you think through your content strategy.
Where to find it: Click Ideation in the left navigation bar inside your workspace.
Understanding Your Ideas Feed
The left side of the Ideation page shows your personalised ideas feed — a curated list of content ideas generated specifically for your brand, audience, and goals. Each idea includes:
- A compelling content angle or hook
- A content type badge (Reel, Listicle, Story, How-to, Tutorial)
- A brief description of the idea's approach
Content types explained
| Type | What it means | Best for |
|---|---|---|
| Short-form | Fast, punchy video script built around a single hook | Building reach and growing your audience fast |
| Listicle | List-based content (e.g. "5 reasons why...") | Educational content that is easy to consume |
| Story | Narrative-driven, personal content | Building emotional connection and trust |
| Educational | Step-by-step how-to or in-depth tutorial content | Demonstrating expertise, teaching skills, solving problems |
| Thought Leadership | Opinion pieces, contrarian takes, and industry POVs | Building authority and positioning as the go-to expert |
Working With Ideas
Taking an idea
When you find an idea you want to turn into a script, click the Take button on the idea card. This moves it to your Workspace, where you can generate a full script from it. You can take up to 14 ideas per week.
Rejecting an idea
If an idea is not right for you, click Reject. GRIDD will ask you for a quick reason — for example, "too similar to what I already post" or "wrong tone for my audience". This feedback is saved as an idea restriction, and GRIDD will actively avoid generating similar ideas in the future.
Rejections make GRIDD smarter. Do not skip the rejection reason — even a single sentence teaches the AI a lot about what does not fit your brand. After 10–15 rejections, you will notice a significant improvement in the relevance of your ideas.
Previewing an idea
Single-click any idea card to see a quick preview in a pop-up. Double-click to open the full detail view, which shows the complete angle, rationale, and suggested approach.
Generating more ideas
Scroll to the bottom of your ideas feed and click Generate More to top up your idea pool. GRIDD will generate a fresh batch of 10 ideas using your latest Brand Document and any learned preferences.
Filtering and sorting
Use the filter tabs above the ideas list to view only a specific content type (e.g. only Reels, or only Tutorials). You can also sort by newest or oldest.
Research-based ideas
Ask your Creative Director (in the chat panel on the right) to "generate ideas about [topic]". GRIDD will do live web research on that topic, synthesise strategic insights, and then generate ideas specifically grounded in what is happening in that space right now.
Organising Ideas
Drag into folders
Drag any idea card directly into a folder in your left sidebar to organise ideas by campaign, content series, or topic.
Multi-select
Hold Cmd (Mac) or Ctrl (Windows) and click multiple idea cards to select them at once. You can then move them to a folder or delete them all in one action.
The Creative Director Chat
The right panel on the Ideation page is your AI Creative Director — a strategic advisor that understands your brand deeply and can help you think through content strategy in natural conversation.
What you can ask your Creative Director
- "Generate 5 ideas about [topic] for my audience"
- "What content angles are working in the [niche] space right now?"
- "I want to do a content series about [subject] — help me plan it out"
- "Review my last 5 ideas and tell me which ones have the most potential"
- "I have a product launch coming up — what content should I make leading up to it?"
- "Research [competitor/topic] and tell me what angles I am missing"
Using attachments in chat
You can attach a screenshot directly to your chat message. This is useful if you want to show your Creative Director a competitor post, a comment thread, or a screenshot of your analytics — and ask it to draw strategic insights from what it sees.
You can also attach specific ideas from your ideas feed to the chat, asking the Creative Director to help develop or compare them.
Chat history
All of your conversations with the Creative Director are automatically saved. Click the history icon in the chat panel to switch between previous sessions or start a fresh conversation.
Avatar profiles in conversations
Your Creative Director automatically references the avatar profiles you have built on the People page when generating ideas and giving strategy advice. If you mention your audience or specific people in conversation, GRIDD may extract new facts and ask you to confirm them for the relevant avatar profile — keeping your profiles up to date without manual effort.
Note: The Creative Director chat on the Ideation page is different from the floating chat bubble available on other pages. The Ideation chat is your main strategic workspace; the floating Creative Director can help with quick questions from any page.
Weekly Content Rhythm
GRIDD is designed around a weekly rhythm. Here is how most creators structure their week using the Ideation page:
- Monday — Review and take ideas
Browse your fresh idea feed, reject what does not fit, take the best 3–5 ideas for the week.
- Tuesday/Wednesday — Generate scripts
Open each taken idea in the Workspace and generate the script. Pick your preferred variation and do a light edit.
- Thursday — Schedule and assign
Move scripts to the Calendar and assign them to team members for filming and editing.
- Friday — Review with Creative Director
Chat with your Creative Director about what performed this week and what to lean into next week.