Personalizations

GRIDD does not just use your Brand Document — it learns from every interaction you have with it. The Personalizations page is where you can see, manage, and fine-tune everything GRIDD has learned about your style.

How GRIDD Learns Your Style

Every time you interact with GRIDD — rejecting an idea, editing a script, approving a rewrite — the AI picks up signals about what you like and do not like. Over time, it builds two sets of rules:

• Preferences — Things the AI should do more of. For example: "Use conversational language", "Always open with a question", "Use the word 'you' directly".
• Restrictions — Things the AI should avoid. For example: "Do not use corporate jargon", "Avoid mentioning competitors", "Never use a stats-heavy opening".

These rules are split into two categories: Idea Preferences (which affect what ideas GRIDD generates) and Script Preferences (which affect how GRIDD writes your scripts).

Idea Preferences

Idea preferences are automatically built from your rejections on the Ideation page. Every time you reject an idea and give a reason, GRIDD extracts a rule from that feedback.

For example, if you reject three ideas about trending challenges with the note "I don't do trendy content, I focus on timeless advice", GRIDD will learn the restriction: "Avoid trend-based or viral challenge content. Focus on evergreen, value-driven ideas."

Managing idea preferences manually

You do not have to wait for rejections to teach GRIDD your preferences. On the Personalizations page, under the Idea Preferences section, you can:

• Add a new preference — Click "Add" and write a rule in plain language. For example: "Focus ideas on practical, actionable content — not motivation or mindset."
• Edit a preference — Click the edit icon on any existing rule to update it.
• Delete a preference — Remove any rule you no longer want GRIDD to follow.

Script Preferences

Script preferences are automatically learned when you edit a script and GRIDD identifies a stylistic change. After the AI rewrites a section based on your feedback, it will ask: "Should I always do this in future scripts?"

If you say yes, that rule is added to your Script Preferences. Examples of learned script preferences:

• "Always use short, punchy sentences. Maximum 10 words per sentence."
• "Open every script with a direct question to the viewer."
• "Use casual British English. Avoid formal vocabulary."
• "End every script with a specific, single call to action. No multiple options."

Script restrictions

Script restrictions are things GRIDD should never do in your scripts, regardless of the idea or topic:

• "Never use the phrase 'in today's world'"
• "Never start with a statistic or data point"
• "Never use a bullet-point list structure in reels"

Managing script preferences manually

Just like idea preferences, you can manually add, edit, or delete any script preference or restriction at any time on the Personalizations page.

Preferences Learned From Chat Feedback

You can also teach GRIDD preferences through direct feedback in the chat. After a Creative Director response, there is a thumbs up / thumbs down button. If you give a thumbs down and add a note explaining what was wrong, GRIDD extracts a preference from your feedback.

For example, if you give a thumbs down and write: "Stop suggesting listicle formats — I only do story-driven content", GRIDD will save a restriction: "Do not suggest listicle-format ideas."

Clearing All Preferences

If you feel like your preferences have become too restrictive or inconsistent — perhaps after a brand rebrand — you can clear all learned preferences and start fresh. Click Clear Learned Cache on the Personalizations page.